For Bigger than a Street,
Smaller than a City
Presented by Plus Development

The ICEBERG

by Anush Harutyunyan and Shanar Moslehy

Get to Know the Artist

Interview moderated by Peter Himmelstein





An Urban Prototype for
the City of Los Angeles




There are multiple existing proposals with premises to address the current and future urban issues of Los Angeles. It could be argued that the city not only needs proposals and policies but also experimental prototypes to speculate its uncertain future. Prioritizing the socio-economic and ecological notion of equity which signifies access to transportation, green and blue space, housing, and food within a metropolitan context is the potential meta-narrative to simulate an urban prototype for the cities of the future. This macro urban prototype could be mass-produced regardless of its territorial limitations in varied locations, scales with either independent or interdependent functions to provide optimized access to urban equity and quality.






The ICEBERG project is an attempt to design the first urban scale off-grid prototype with a regenerative system within a walkable neighborhood on the east side of the Los Angeles River, for a population of 30,000 in a 150 acre land. This project was Anush and Shanar’s final/thesis project in the Design Of Cities Studio led by Thom Mayne and Eui-Sung Yi at SCI_Arc Edge, in collaboration with the NOW Institute, Summer 2020.





The Artists



Anush Harutyunyan is a Los Angeles-based Urban and Architectural Designer. She was recently graduated with Distinction with an M.S. in Design of Cities from the Southern California Institute of Architecture (SCI-Arc). She is currently a graduate fellow researcher at SCI_Arc.
She has work experience in Los Angeles, London, Moscow, Yerevan. The winner of international competitions, workshops, biennales and was a member of the “Aurora Prize” an annual international humanitarian award.

She received her Bachelors and Masters of Architec­ture with Distinction from the Yerevan State University of Architecture and Construction in 2006/2008.





Shanar Moslehy is a Los Angeles-based Urban and Architectural Designer. She was recently graduated with Distinction with an M.S. in Design of Cities from the Southern California Institute of Architecture (SCI-Arc). She is currently a graduate fellow researcher at SCI_Arc. She is the co-founder of Urbs.la, a platform for urban studies, speculations, and strategies.
She was a partner, senior architect, and project manager at the Transformative Architectural office (TAO) based in Tehran and an educator at IAUCTB, Tehran University of Art,and Pars University of Art& Architecture.

She received her Master of Architectural Engineering specialized in Healthcare Design from IUST(Iran University of Science&Technology) in 2011 and a Bachelor of Architectural Engineering from IAUCTB (Tehran Azad University) in 2008.




The Category
The ‘Bigger than a Street, Smaller than a City’ Category was open to any type of work ranging from urban design, built architecture, institutional concepts, sensorial projects, etc. The concept behind the category came from the museum’s apprection of design in every day life.



Generously sponsored by

2020 DESIGN AWARDS